(FoodBeast.com)
Friday, June 19, 2015
What I Learned Today
Netflix's CEO Learned A Valuable Lesson When He Caught An Old Boss Washing His Coffee Mugs
So when you prepare to be the leader of a company, your own startup, being a boss means you have to connect with your employees so they’d be willing to follow you and be enthusiastic about their work, but at the same time you have to guide the ship so that you don’t end up putting everyone out of a job. It’s all about the perfect balance of character and strategy.
(FoodBeast.com)
So when you prepare to be the leader of a company, your own startup, being a boss means you have to connect with your employees so they’d be willing to follow you and be enthusiastic about their work, but at the same time you have to guide the ship so that you don’t end up putting everyone out of a job. It’s all about the perfect balance of character and strategy.
(FoodBeast.com)
Happy 100th Anniversary To The Coca Cola Bottle
How the Coke bottle got its iconic shape
This year marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.
In new book, "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)," Coca-Cola VP of innovation and entrepreneurship David Butler and co-author Linda Tischler designate the uniquely contoured bottle to be one of seven marketing strategies that allowed The Coca-Cola Company to scale into a global behemoth.
When the Georgia businessman Asa Griggs Candler became the majority shareholder of Coca-Cola in 1888, two years after its invention, he set his sights on making Coke the nation's most popular cola through marketing and partnerships with regional bottlers.
But by 1915, Candler was losing market share to hundreds of competitors. He launched a national contest for a new bottle design that would signal to consumers that Coke was a premium product that couldn't be confused with some other brown cola in an identical glass bottle.
The new bottle had to be able to be mass produced using existing equipment yet also be distinct.
The Root Glass Company in Indiana decided to enter the contest and base its design off the product's name. While combing through the dictionary for the word "coca" and words like it, Butler writes, mold shop supervisor Earl R. Dean came across an illustration for the cocoa plant that caught his attention.
Coca-Cola had nothing to do with cocoa, but the cocoa pod had a strange but appealing shape. He and his team got to work and were declared the contest winners the next year.
(Yahoo.com)
This year marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.
In new book, "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)," Coca-Cola VP of innovation and entrepreneurship David Butler and co-author Linda Tischler designate the uniquely contoured bottle to be one of seven marketing strategies that allowed The Coca-Cola Company to scale into a global behemoth.
When the Georgia businessman Asa Griggs Candler became the majority shareholder of Coca-Cola in 1888, two years after its invention, he set his sights on making Coke the nation's most popular cola through marketing and partnerships with regional bottlers.
But by 1915, Candler was losing market share to hundreds of competitors. He launched a national contest for a new bottle design that would signal to consumers that Coke was a premium product that couldn't be confused with some other brown cola in an identical glass bottle.
The new bottle had to be able to be mass produced using existing equipment yet also be distinct.
The Root Glass Company in Indiana decided to enter the contest and base its design off the product's name. While combing through the dictionary for the word "coca" and words like it, Butler writes, mold shop supervisor Earl R. Dean came across an illustration for the cocoa plant that caught his attention.
Coca-Cola had nothing to do with cocoa, but the cocoa pod had a strange but appealing shape. He and his team got to work and were declared the contest winners the next year.
(Yahoo.com)
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