Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, October 12, 2017

Where There's Smoke . . . . .

Up in Smoke

As soon as next month, TV screens will light up with ads that state the obvious: cigarettes are “intentionally designed” to be addictive. But this isn’t your typical PSA. Large tobacco companies like Altria and British American Tobacco will be behind the campaigns.

No, the guerrilla marketing tactics of Big Tobacco haven’t stooped to “reverse psychology”…yet. The ads are mandated as part of a two-decades-old DOJ lawsuit, which took aim at tobacco companies for misleading advertising.

And now, they’re paying up.

The 30-to-45 second ads will run five days a week, for a full year, across networks like ABC, CBS, and NBC…and the full campaigns could cost Altria and British American up to $31 million each (talk about a self-inflicted wound).

Good thing these companies have just the thing to take the edge off.

Disclaimer #1: Cigarettes are intentionally designed to be addictive.

Disclaimer #2: Neither Altria nor British American paid for this article.

(BroBible.com)

Monday, August 29, 2016

A Good Question With A Simple Answer

What Killed the Jingle? 

Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs. 

This is what advertising music means today: Instead of jingles, we have singles.

(TheAtlantic.com)