Latest JD Power Study Indicates The Average Buyer Does Not Care Or Understand New Car Technology
Important factors in defining the user experience are
understandability; usability; usefulness; and trust. “User experience
is an influential differentiator in technology acceptance and in
perceived automotive quality. While owners are excited by new vehicle
technology, they are also often confused by it,” said Kristin Kolodge, Executive Director of Driver Interaction & HMI Research at J.D. Power.
“For owners, it doesn’t matter if the technology is just difficult to
use or if an actual failure occurs—it’s all the same to them. In many
instances, they envision the ideal user experience they want and are
looking to the manufacturers to provide it.”
(AutoSpies.com)
