Next Exit Observations: 07/08/16

Friday, July 8, 2016

Trends Vs Fads - Foods Edition

What Is The Difference Between Food Trends And Food Fads?

According to the biweekly business magazine, trends are identifiable and explainable. For example, it’s no secret that soda sales have declined over the past few years in the U.S., due in part to an increase in warnings regarding sugar and artificial sweetener consumption. As a result of these numbers, multiple brands have entered the category, offering more-nutritious alternatives (think: different types of flavored waters, such as coconut, maple and watermelon). These products pick up steam slowly and are consistent with lifestyle trends, such as pledges to consume healthier foods and beverages. Yes, that officially makes kale a “food trend” as well.

On the other hand, food fads are unpredictable and often take the market abruptly and by storm. These typically one-off items gather hype in a matter of weeks or days — sometimes even hours — through word of mouth, the internet and/or various social-media channels. These items may attract viral attention and long lines but are characterized by a brief shelf life that may see them linger around for a little while before fading into obscurity. You won’t find anyone waiting patiently at the crack of dawn for a Cronut anymore (though, in all fairness, that particular fad has somewhat transcended time).

(FoodRepublic.com)

I Concur

(BroBible.com)

Build Bridges, Don't Burn 'Em

With that said, don’t underestimate the value of your [network]. They are highly connected, accomplished veterans in their industry. Focus on building relationships with them that will go on long after you graduate. You never know where your most valuable advisor, partner, investor or client is going to come from.

[W]hat I see time and again is most of them don’t realize how many opportunities are out there and available to them. The world is a lot bigger than you think, so think bigger and aim higher.

(BroBible.com)