Nice Response, Acura

Buyers Are Getting Massive Discounts On The Acura NSX

The NSX has been out for a while and despite the long gestation time and hype, it turns out the car is actually pretty damn awesome. It’s not the same as the original NSX, but it’s not supposed to be. What it is is a “bargain” hybrid supercar, especially compared with the likes of the Porsche 918 and McLaren P1.

Not only are some Acura dealers offering $10,000 or more off the MSRP, there is a forum thread where one NJ dealer is advertising an insane $44,800 discount on a brand new 2017 NSX.


Update: Here’s what the folks at Acura had to say about this:

The NSX is a made-to-order vehicle, but in some cases, dealers have ordered inventory units, especially early in production, to showcase front-and-center in their dealerships. Most new buyers are special ordering NSXs to their unique, individual taste, opting to wait for a custom build rather than purchase a unit from inventory. In addition, many of these customers are visiting the Performance Manufacturing Center in Ohio to witness and participate in the build of their custom car.

In certain cases, we’ve provided lease and financing assistance to our dealers to help them find homes for inventory units. Ultimately, we want NSXs on the road, as there’s no better way to build awareness for the car or the brand. We remain incredibly happy with how the NSX has been received by our customers.

(Jalopnik.com) 

Never Forget Your Roots

Pepsi Fizzles Out

With any good sugar high there’s always a crash—PepsiCo’s (+0.19%) North America business reported quarterly sales ($5.3 billion) down 3% and profit down 10%. The reason? It didn’t spend nearly enough time (or $$) promoting Pepsi and Mountain Dew.

That’s because Pepsi’s been chasing consumers’ preferences for healthier options. The dynamic low-sugar duo of its LIFEWTR and sparkling lemonade brands took center stage over the company’s flagship sodas.

And it wasn’t wrong to make the switch—U.S. soda demand has fallen about 1% each of the last three years. But this quarter’s poor performance reminded Pepsi: don’t neglect brands that account for 12% of your revenue.

(BroBible.com)

Appropriately Named Vehicle

(Bits&Pieces.us)

A Schumi Unicorn Is Up For Sale

Michael Schumacher's 2001 World Championship-Winning F1 Car Is for Sale 

The best part? It's fully operational and ready for the track. 

(Road&Track.com)

A Very Informative Perspective

Technology is destroying the most important asset in your life

“Money isn’t the most important thing in the world. Your time is.”

One of the biggest problems of our generation is that while the ability to manage our attention is becoming increasingly valuable, the world around us is being designed to steal away as much of it as possible.

The internet and the technology companies that are built on it have democratized opportunity. It’s hard to argue that the net effect of these innovations isn’t positive. That said, it doesn’t mean that there aren’t costs. Smartphone addictions are real. Technology-induced stress is real.

Companies like Google and Facebook aren’t just creating products anymore. They’re building ecosystems. And the most effective way to monetize an ecosystem is to begin with engagement. It’s by designing their features to ensure that we give up as much of our attention as possible.

(QZ.com)