(BroBible.com)
Wednesday, March 15, 2017
An Interesting Story
How DaimlerChrysler Died
Daimler-Benz chairman Juergen Schrempp and Chrysler’s chairman Bob Eaton shook hands in London on May 6, 1998, after agreeing to merge their companies in what became referred to as the “Merger of Equals.” Except there was nothing equal about it; Mercedes took Chrysler to the cleaners.
Clearly, there’s just so much to talk about with the whole DaimlerChrysler merger, but this video is a solid summary of one of the most interesting and volatile bits of recent automotive history.
Video link (Jalopnik.com)
Daimler-Benz chairman Juergen Schrempp and Chrysler’s chairman Bob Eaton shook hands in London on May 6, 1998, after agreeing to merge their companies in what became referred to as the “Merger of Equals.” Except there was nothing equal about it; Mercedes took Chrysler to the cleaners.
Clearly, there’s just so much to talk about with the whole DaimlerChrysler merger, but this video is a solid summary of one of the most interesting and volatile bits of recent automotive history.
Video link (Jalopnik.com)
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