(Jalopnik.com)
Thursday, October 12, 2017
Where There's Smoke . . . . .
Up in Smoke
As soon as next month, TV screens will light up with ads that state the obvious: cigarettes are “intentionally designed” to be addictive. But this isn’t your typical PSA. Large tobacco companies like Altria and British American Tobacco will be behind the campaigns.
No, the guerrilla marketing tactics of Big Tobacco haven’t stooped to “reverse psychology”…yet. The ads are mandated as part of a two-decades-old DOJ lawsuit, which took aim at tobacco companies for misleading advertising.
And now, they’re paying up.
The 30-to-45 second ads will run five days a week, for a full year, across networks like ABC, CBS, and NBC…and the full campaigns could cost Altria and British American up to $31 million each (talk about a self-inflicted wound).
Good thing these companies have just the thing to take the edge off.
Disclaimer #1: Cigarettes are intentionally designed to be addictive.
Disclaimer #2: Neither Altria nor British American paid for this article.
(BroBible.com)
As soon as next month, TV screens will light up with ads that state the obvious: cigarettes are “intentionally designed” to be addictive. But this isn’t your typical PSA. Large tobacco companies like Altria and British American Tobacco will be behind the campaigns.
No, the guerrilla marketing tactics of Big Tobacco haven’t stooped to “reverse psychology”…yet. The ads are mandated as part of a two-decades-old DOJ lawsuit, which took aim at tobacco companies for misleading advertising.
And now, they’re paying up.
The 30-to-45 second ads will run five days a week, for a full year, across networks like ABC, CBS, and NBC…and the full campaigns could cost Altria and British American up to $31 million each (talk about a self-inflicted wound).
Good thing these companies have just the thing to take the edge off.
Disclaimer #1: Cigarettes are intentionally designed to be addictive.
Disclaimer #2: Neither Altria nor British American paid for this article.
(BroBible.com)
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