90’s Legends: BMW E30 M3 Or Audi RS2?
Monday, August 29, 2016
An Interesting Read
Why Battery Technology Still Hasn't Had A Breakthrough
First, all of the new alternatives to lithium-ion batteries might improve in one aspect of performance, but compromise in another. So that means different teams focus on different aspects and we have since ended up with rather than one clearly-better battery, a bunch of different sort-of-better batteries. That means any funding money gets split up a bunch of different ways and slows down.
The second point further deals with funding, explaining that research on these batteries needs a lot of money over a lot of time, and existing research projects have been lacking in either one or both. Independent research teams that are working with millions of dollars need hundreds of millions of dollars that they don’t have to set up production. The companies that do have hundreds of millions of dollars either didn’t have enough long-term investment to get to the point of major production or they’re sticking with current lithium-ion designs. The infamous A123 system falls into the first category while the “Big Three” battery companies of Samsun, LG, and Panasonic fall into the second. It makes sense then that the biggest automotive battery production investment of our day, Tesla’s Panasonic-backed Gigafactory, is still sticking with lithium-ion.
(Jalopnik.com)
First, all of the new alternatives to lithium-ion batteries might improve in one aspect of performance, but compromise in another. So that means different teams focus on different aspects and we have since ended up with rather than one clearly-better battery, a bunch of different sort-of-better batteries. That means any funding money gets split up a bunch of different ways and slows down.
The second point further deals with funding, explaining that research on these batteries needs a lot of money over a lot of time, and existing research projects have been lacking in either one or both. Independent research teams that are working with millions of dollars need hundreds of millions of dollars that they don’t have to set up production. The companies that do have hundreds of millions of dollars either didn’t have enough long-term investment to get to the point of major production or they’re sticking with current lithium-ion designs. The infamous A123 system falls into the first category while the “Big Three” battery companies of Samsun, LG, and Panasonic fall into the second. It makes sense then that the biggest automotive battery production investment of our day, Tesla’s Panasonic-backed Gigafactory, is still sticking with lithium-ion.
(Jalopnik.com)
A Good Question With A Simple Answer
What Killed the Jingle?
Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.
This is what advertising music means today: Instead of jingles, we have singles.
(TheAtlantic.com)
Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.
This is what advertising music means today: Instead of jingles, we have singles.
(TheAtlantic.com)
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