This Could Be A Great Partnership

Constellation Brands, the producer of Corona is making a $4B bet on marijuana, investing in Canopy Growth, a Canadian cannabis manufacturer.

The investment gives Constellation a38% stake in Canopy. The brand and many others speculate that the booming Canadian industry will be lucrative in the States once companies like Constellation are guessing will be legalized nationwide in the US before long.

Canopy stocks rose 30% during Wednesday trading on the news. Constellation dropped 6.1%, but if things pan out, Constellation has the opportunity to buy 139.7M more shares over the next three years, or the equivalent in another $5B in funding.

(BroBible.com)

There's Some Unfortunate Truth To This

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Damn, That's An Aggressive Business Tactic

When Crystal Pepsi was released, Coca-Cola released a competitor called Tab Clear, however Tab Clear was intentionally marketed poorly in order to hurt Crystal Pepsi’s image by product association. The “born to die” strategy was successful and both campaigns were dead 6 months later. 

According to Coca-Cola’s chief marketing officer, Sergio Zyman, Tab Clear was an intentionally “suicidal kamikaze” effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi in order to “kill both in the process”. The “born to die” strategy included using the poor-performing Tab brand rather than Coke, labeling the product as a “sugar free” diet drink to confuse consumers into thinking Crystal Pepsi had no sugar, and marketing the product as if it were “medicinal”. Zyman said “Pepsi spent an enormous amount of money on the brand and, regardless, we killed it. Both of them were dead within six months.”

(CavemanCircus.com)

An Affordable Bottle Of Bubbly From An Unlikely Source

This Porsche Wine Will Definitely Give Those Air-Cooled Bores Something Else To Be Snobbish About

On its website, the wine is €19.50 per bottle, which shakes out to about $22.65. That’s not bad! It’s still about $12 more than my cheap ass is willing to spend, though.

Getting your hands on it isn’t the easiest, though, according to Motor1:

Getting ahold of a bottle of Cuvée 356 is a bit tough. Bottles are available from the Porsche Museum, or you can order a glass with a meal at the Christophorus restaurant in Stuttgart. Folks with a German address can order it directly from Porsche, but you have to get an 18-bottle case, which costs 366 euros ($425 at current exchange rates), including shipping.

Listen, if there’s a wine-lover’s will, there’s a way.

(Jalopnik.com)

Why One Can Enjoy Golf

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Better Time Management?

(Bits&Pieces.us)

The Pepsi Has To Go

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So The Commercials Are Accurate

The number of bourbon barrels in Kentucky outnumbers the state’s population by more than two million.

(Bits&Pieces.us)

The Best Way To Buy A Soda

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It Does Exist

(Bits&Pieces.us)

Monday Morning, Well Illustrated

(Bits&Pieces.us)

Logical Burn

An interesting conversation . . . . .

. . . . . and an example of male logic.

Woman: Do you drink beer?

Man: Yes

Woman: How many beers a day?

Man: Usually about three

Woman: How much do you pay per beer?

Man: $5.00 which includes a tip (this is where it gets scary!)

Woman: And how long have you been drinking?

Man: About 20 years, I suppose

Woman: So a beer costs $5 and you have three beers a day which puts your spending each month at $450. In one year, it would be approximately $5400 correct?

Man: Correct

Woman: If in 1 year you spend $5400, not accounting for inflation, the past 20 years puts your spending at $108,000 correct?

Man: Correct

Woman: Do you know that if you didn’t drink so much beer, that money could have been put in a step-up interest savings account and after accounting for compound interest for the past 20 years, you could have now bought an airplane?

Man: Do you drink beer?

Woman: No.

Man: Where is your airplane?

(Bits&Pieces.us)

Did You Know - Guinness Edition

11 Fascinating Facts About The History Of Guinness Beer You Probably Didn’t Know 


Random Piece of Guinness Trivia #1: 9,000-year lease

Arthur Guinness signed a 9,000-year lease for his brewery at St. James Gate back in 1759. That means there are 8,742 years left on the lease (it will be 8,741 years on January 1st). That’s 454,584 WEEKS left on the lease, or 3,190,830 days left. Having lived in NYC for a decade where 1-year leases are the norm, the fact that someone would ever give another individual a 9,000-year lease on a business absolutely blew my mind. If you look closely at that image above you can see the lease’s rider, and that’ll give you an indication of why the lease might’ve been so favorable. All of the equipment included in the lease was basically in complete disrepair.



Random Piece of Guinness Trivia #8: Arthur Guinness was as prolific of a family man as he was a brewer

Get this: Arthur Guinness had TWENTY ONE children, all with the same woman. He lived to the ripe old age of 77 and had 21 kids with wife Olivia Whitmore. I can’t imagine even having one child let alone 21. Just let that sink in for a while.

Complete list (BroBible.com)

Bud Light, An Honorable Player In The Beer Business (This Time)

Bud Light Sent A Hilarious Cease And Desist To A Craft Brewery Making A ‘Dilly Dilly’ Beer 


Another week and Bud Light’s Dilly Dilly continues to take the nation by storm. As Dilly Dilly continues to explode in the culture, other beer brands are trying to fly close to the flame. I.E.: Modist Brewing, a craft beer brewery in Minneapolis.

The brewery planned on releasing an IPA today called Dilly Dilly. In their own words, it’s a “massively dry-hopped double IPA brewed with a “dilly of oats and English floor malted barley.” They claim it to be “ultra hazy, ultra soft, and a dilly of a good time.”

Except, like — That’s Bud Light’s catchphrase. So rather than getting buttoned-up lawyers involved, they sent a cease and desist in the most awesome way imaginable: By sending an Olde English town crier to the brewery to tell them to chill out with making the beer.

AB InBev also gave the brewery a pair of Super Bowl tickets since the big game is in Minneapolis this year.


(BroBible.com)

No Coffee Should Ever Go Cold

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A Great Example Of The Aging Process

Each bottle is the same whiskey matured in the cask for one year more than the last 

(CavemanCircus.com)

Never Forget Your Roots

Pepsi Fizzles Out

With any good sugar high there’s always a crash—PepsiCo’s (+0.19%) North America business reported quarterly sales ($5.3 billion) down 3% and profit down 10%. The reason? It didn’t spend nearly enough time (or $$) promoting Pepsi and Mountain Dew.

That’s because Pepsi’s been chasing consumers’ preferences for healthier options. The dynamic low-sugar duo of its LIFEWTR and sparkling lemonade brands took center stage over the company’s flagship sodas.

And it wasn’t wrong to make the switch—U.S. soda demand has fallen about 1% each of the last three years. But this quarter’s poor performance reminded Pepsi: don’t neglect brands that account for 12% of your revenue.

(BroBible.com)

That's A Lot Of Buds

(Bits&Pieces.us)

If You Think About It

(Bits&Pieces.us)

Nice Try, Better Luck Next Time

This Soda’s Flat 

In January, Philadelphia became the first major American city to institute a sugary drinks tax of 1.5 cents per ounce. That amount might seem insignificant, but it resulted in a dollar price hike for some 2-liter bottles.

[E]ight months in, we’ve got our hands on some data.

So has the tax accomplished its goals?

Well, if the main purpose was to generate revenue for city programs like pre-K and libraries, then no. Philly came up about 15% short of its target.

Ok, that must mean Philadelphians must be drinking fewer sugary drinks, right? Not necessarily—they might just be buying soda elsewhere. Although carbonated soft drink sales decreased by 55% in Philly grocery stores, they rose by 38% just outside the city’s borders.

(BroBible.com)