Clarifying The Siblings - Land Rover Edition

2018 Range Rover family: How they compare 

Helping you tell apart the Range Rover, Sport, Velar and Evoque 

(AutoBlog.com)

I Believe This Rumor Will Come True

Jaguar Land Rover might buy another luxury brand that it doesn't need 

What it needs is a mainstream or ultra-luxury brand 

What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Going to a mainstream brand would be riskier, since the profit margins are slimmer, and the buyers are often less tolerant of reliability issues. But if the company were to move downmarket, Mazda could be a potentially strong brand, and one that would fit in with Jaguar Land Rover. The cars are stylish, sporty, and generally more upmarket than competitors, and the vehicles are reliable. Mazda would also offer some unique technology that could be distributed among the JLR line.

Regardless, adding more of the same to Jaguar Land Rover won't do much for the company. If it wants to expand, it needs to look at other markets, rather than locking itself up in the mainstream luxury world.

(AutoBlog.com)