(CavemanCircus.com)
Thursday, March 8, 2018
It's Better To Be Lucky - Airstream Edition
Airstream is expanding production to meet demand as RV sales explode. The company is investing $40M and hiring 300 employees.
(BroBible.com)
(BroBible.com)
Times Have Changed . . . . .
‘Booth Babes’ Banished as Carmakers Opt for Less Flesh in Geneva
“Times have changed,” said Sara Jenkins, a Switzerland-based spokeswoman for Nissan, which stopped hiring fashion models for shows last year. “It makes more sense to use product specialists because we’re selling cars.”
In the auto industry, the changing customer base is also feeding the trend. The number of women owning cars in the U.K. jumped 66 percent in the decade through 2016, official figures show, almost triple the rise in for men. In Germany, Europe’s biggest car market, women buy about a third of all new vehicles and in France 37 percent.
Eliminating women as display props isn’t new for some carmakers like Peugeot maker PSA Group. “Visitors to the Geneva auto show will be welcomed on the PSA booth by male and female hosts whose mission will be to inform them,” spokesman Pierre-Oliver Salmon said in an email with a #nocarbabes hashtag attached. “PSA Group won’t convey a degrading image of anyone, neither of women or men.”
(Bloomberg.com)
“Times have changed,” said Sara Jenkins, a Switzerland-based spokeswoman for Nissan, which stopped hiring fashion models for shows last year. “It makes more sense to use product specialists because we’re selling cars.”
In the auto industry, the changing customer base is also feeding the trend. The number of women owning cars in the U.K. jumped 66 percent in the decade through 2016, official figures show, almost triple the rise in for men. In Germany, Europe’s biggest car market, women buy about a third of all new vehicles and in France 37 percent.
Eliminating women as display props isn’t new for some carmakers like Peugeot maker PSA Group. “Visitors to the Geneva auto show will be welcomed on the PSA booth by male and female hosts whose mission will be to inform them,” spokesman Pierre-Oliver Salmon said in an email with a #nocarbabes hashtag attached. “PSA Group won’t convey a degrading image of anyone, neither of women or men.”
(Bloomberg.com)
Subscribe to:
Posts (Atom)