(Facebook.com)
Monday, May 21, 2018
Duh!
It’s OK to make a mistake or ask a question. But don’t ever ask the same question or make the same mistake twice.
(Bits&Pieces.us)
(Bits&Pieces.us)
a.k.a. We Have No Idea What Kind Of Car To Manufacture
Acura Says It Was Wrong To Focus On Benchmarking Lexus And Infiniti
Acura general manager Jon Ikeda admits that for a while, the brand forgot its roots and there was a disconnect between its advertising and the vehicles it produced.
Speaking at the Marketing 360 event hosted by Automotive News, Ikeda said that Acura’s messaging went down the wrong road as rivals like Lexus and Infiniti emerged as serious rivals.
“We started to chase what was in, what the market was talking about more than staying true to ourselves,” Ikeda said. “When you start benchmarking and looking at everything else, instead of looking introspectively, is where you lose your way.
“We’re a lot more truthful [now] to who we are and what we’re trying to be. I think it’s a growing pain we went through,” Ikeda added.
Under his lead, the automaker adopted its ‘Precision Crafted Performance’ mantra and has put greater emphasis on its design, most notably with the Precision Concept from the Detroit Auto Show back in 2016.
This new advertising direction continues despite the brand’s sales falling since their 2015 peak.
(CarScoops.com)
Acura general manager Jon Ikeda admits that for a while, the brand forgot its roots and there was a disconnect between its advertising and the vehicles it produced.
Speaking at the Marketing 360 event hosted by Automotive News, Ikeda said that Acura’s messaging went down the wrong road as rivals like Lexus and Infiniti emerged as serious rivals.
“We started to chase what was in, what the market was talking about more than staying true to ourselves,” Ikeda said. “When you start benchmarking and looking at everything else, instead of looking introspectively, is where you lose your way.
“We’re a lot more truthful [now] to who we are and what we’re trying to be. I think it’s a growing pain we went through,” Ikeda added.
Under his lead, the automaker adopted its ‘Precision Crafted Performance’ mantra and has put greater emphasis on its design, most notably with the Precision Concept from the Detroit Auto Show back in 2016.
This new advertising direction continues despite the brand’s sales falling since their 2015 peak.
(CarScoops.com)
Other People Must Be Thinking This If He Typed It
2019 Jeep Cherokee Trailhawk Drivers' Notes Review | Capable, yet costly
'Mixed feelings' would be a pretty good summation
Editor-in-chief Greg Migliore: I would not buy this Cherokee. With a sticker of more than 41 grand, it's too expensive. You can get pretty capable Wranglers and pretty nice Grand Cherokees for this price point. But, if you really love the Cherokee, this decked-out Trailhawk Elite is kinda awesome. You get all of the Trailhawk aesthetics and off-road prowess — you just have to pay for it.
(AutoBlog.com)
'Mixed feelings' would be a pretty good summation
Editor-in-chief Greg Migliore: I would not buy this Cherokee. With a sticker of more than 41 grand, it's too expensive. You can get pretty capable Wranglers and pretty nice Grand Cherokees for this price point. But, if you really love the Cherokee, this decked-out Trailhawk Elite is kinda awesome. You get all of the Trailhawk aesthetics and off-road prowess — you just have to pay for it.
(AutoBlog.com)
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