Thursday, October 29, 2015
Because We're Bloody Top Gear, That's Why
How Top Gear Was Able To Get Cars Despite Being Top Gear
We had to get hold of many things in order to make Top Gear. White coats, spare tyres, enormous plates of meat for some gag involving The Stig. But most of all, we had to get hold of cars. Despite the shouting and falling over and idiotic attempts to run an art gallery, we were a car show after all.
In theory, this was the easy one. But this being Top Gear before dialling any number you first had to think about how much we might have pissed them off. After a few series we pinned a ‘loves us / hates us’ chart to the office wall with the names of all the car makers on it, stuck to the side that equated to their current attitude towards our shenanigans and the things we’d said about their products.
I’m sure we made their lives utterly miserable as we sent back another demonstrator with bald tyres and a funny noise from the suspension, but I don’t think we were needless oafs about it; this was the collateral damage of making cars look cool on TV. Privately they might have called us rude names and cursed our gearbox-bursting ways. Publicly, car makers were quite grown-up about this stuff. It helped that, as time went on, we could get their car in front of a few hundred million people around the world.
(Jalopnik.com)
We had to get hold of many things in order to make Top Gear. White coats, spare tyres, enormous plates of meat for some gag involving The Stig. But most of all, we had to get hold of cars. Despite the shouting and falling over and idiotic attempts to run an art gallery, we were a car show after all.
In theory, this was the easy one. But this being Top Gear before dialling any number you first had to think about how much we might have pissed them off. After a few series we pinned a ‘loves us / hates us’ chart to the office wall with the names of all the car makers on it, stuck to the side that equated to their current attitude towards our shenanigans and the things we’d said about their products.
I’m sure we made their lives utterly miserable as we sent back another demonstrator with bald tyres and a funny noise from the suspension, but I don’t think we were needless oafs about it; this was the collateral damage of making cars look cool on TV. Privately they might have called us rude names and cursed our gearbox-bursting ways. Publicly, car makers were quite grown-up about this stuff. It helped that, as time went on, we could get their car in front of a few hundred million people around the world.
(Jalopnik.com)
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