(Facebook.com)
Tuesday, July 25, 2017
Cars In Movies Are The New Race On Sunday, Sell On Monday
Why the Ferrari Enzo Ferrari debuted in Charlie’s Angels | The Car Stays in the Picture
All of which begs the automotive question we love to ask at The Car Stays in the Picture: How the hell did something like this ever happen?
"It was a combination between us having a very strong connection in Hollywood, and knowing the dealer, Giacomo Mattioli of Ferrari of Beverly Hills, that has always been quite prominent, used by a lot of movie directors," says Marco Mattiacci, the vice president of the Ferrari and Maserati brands in North America at the time. "But one of the things we were doing then was trying to find placements for Maserati. And we had to leverage that appeal of Ferrari."
The Enzo was thus something of a Trojan Prancing Horse, with the re-launch of Maserati USA hiding inside – a carrot leading not a stick, but a trident, or maybe some slightly less familiar vegetable, like broccoli rabe.
"In that movie, there was the Enzo. But there is also a 2002 Maserati Spyder. That was more of the key product placement. We had to place the Maserati," Mattiacci emphasizes. "So at that point, it was for me to go to the importer and convince Maranello to bring this car on set, because the only chance we had to position the Maserati was to give this premiere of the Ferrari Enzo."
Intrigue and deal making aside, how was this executed – a multi-stop tour for a top-secret production prototype that originated in Italy, jetted to California, and then returned to Europe in time for a reveal in France? Ferrari supercars are among the most desirable scoop in all of autodom, rivaled in the entertainment industry only by the insatiably misogynistic demand for catty gossip from the set of a female-driven hit franchise. Placing the two together on a public beach must have created a paparazzi feeding frenzy akin to a sharknado touching down in a tilapia farm.
"We had to guarantee the importer confidentiality so no photos could be shot of the car. The car was still was one of the demos, or pre-production cars. So we took all the kind of precautions to not have the car viewable," Mattiacci says, modestly. "We brought the car there during the night, the crew did an amazing job."
(AutoBlog.com)
All of which begs the automotive question we love to ask at The Car Stays in the Picture: How the hell did something like this ever happen?
"It was a combination between us having a very strong connection in Hollywood, and knowing the dealer, Giacomo Mattioli of Ferrari of Beverly Hills, that has always been quite prominent, used by a lot of movie directors," says Marco Mattiacci, the vice president of the Ferrari and Maserati brands in North America at the time. "But one of the things we were doing then was trying to find placements for Maserati. And we had to leverage that appeal of Ferrari."
The Enzo was thus something of a Trojan Prancing Horse, with the re-launch of Maserati USA hiding inside – a carrot leading not a stick, but a trident, or maybe some slightly less familiar vegetable, like broccoli rabe.
"In that movie, there was the Enzo. But there is also a 2002 Maserati Spyder. That was more of the key product placement. We had to place the Maserati," Mattiacci emphasizes. "So at that point, it was for me to go to the importer and convince Maranello to bring this car on set, because the only chance we had to position the Maserati was to give this premiere of the Ferrari Enzo."
Intrigue and deal making aside, how was this executed – a multi-stop tour for a top-secret production prototype that originated in Italy, jetted to California, and then returned to Europe in time for a reveal in France? Ferrari supercars are among the most desirable scoop in all of autodom, rivaled in the entertainment industry only by the insatiably misogynistic demand for catty gossip from the set of a female-driven hit franchise. Placing the two together on a public beach must have created a paparazzi feeding frenzy akin to a sharknado touching down in a tilapia farm.
"We had to guarantee the importer confidentiality so no photos could be shot of the car. The car was still was one of the demos, or pre-production cars. So we took all the kind of precautions to not have the car viewable," Mattiacci says, modestly. "We brought the car there during the night, the crew did an amazing job."
(AutoBlog.com)
Monday, July 24, 2017
This News Is Not Surprising
This One Money Mistake Most Millennials Are Making Will Lose Them Millions Over A Lifetime
The one big mistake: not taking advantage of the stock market by investing while we are young, when our money has time to grow.
Via The Washington Post:
(BroBible.com)
The one big mistake: not taking advantage of the stock market by investing while we are young, when our money has time to grow.
Via The Washington Post:
Fearing the market, millennials are putting their money in savings accounts. And the potential loss of future earnings is huge, like $3.3 million huge, according to new analysis by NerdWallet.Sixty-three percent of 18- to 34-year-olds surveyed are saving for retirement in a savings account, a strategy that could lose them millions over the course of the 40-year period. Millennials fear the volatility of the stock market, but research shows that even if someone invested only over the 10-year period, the numbers still come out in favor of the stock market by a wide margin.
The online site says it looked at 40 years of market returns and interest rates. Using that data, they factored in how much a 25-year-old earning $40,456 saving 15 percent of this income could amass, assuming the market does what it’s done.
(BroBible.com)
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