Honda Discovers Boring Cars Don't Sell - Making Performance A Priority On New Models
Honda Motor Co.’s new CEO, Takahiro Hachigo, aims to reboot the ailing automaker by rekindling development of more exciting cars, steering clear of numerical targets and maximizing use of the company’s overseas production to soak up global overcapacity.
Speaking today in his first news conference since taking office last month, Hachigo also said Honda will be more open to alliances and joint ventures with rival carmakers in the pursuit of cost sharing and next-generation technologies.
(AutoSpies.com)
No comments:
Post a Comment