3. Crafty tricks are used to lure you to the kiosk
- The Cinnabon scent is a powerful siren, and the company knows it. Cole says ovens are placed at the front of each location so people passing by can smell the fresh rolls, which are baked every 30 minutes. Some especially devious managers will heat sheets of brown sugar and cinnamon between batches to keep the smell going. And the reason you never see a freestanding Cinnabon? Simple: they don't want any stupid fresh air to cut the aroma.
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