He Makes A Good Argument In This Article

Here’s Why Acura Is Actually Going In The Right Direction

So where does that leave the enormous number of car shoppers who just want to sit in their high-end vehicles, waft down the street, and listen to talk radio.

That’s right: it leaves them with Acura, which is practically the only brand left who’s still focusing on comfort instead of performance.

And where has that unique market position left Acura? In recent years, with incredible success. As car enthusiasts have been complaining that Acura’s lineup is comprised of dull, uninspiring cars that are approximately as exciting to use as a ball-point pen, Acura has quietly racked up enormous sales numbers. Last year, the MDX shifted 65,600 units in America, which is 18,000 more than the “sporty” BMW X5, 23,000 more than the “sporty” Audi Q5, and 65,599 more than the “sporty” Infiniti QX70. (OK, I made that last one up, but has anyone outside the greater Nashville area ever seen an Infiniti QX70 on the road?)

(Jalopnik.com)