First point - Though the growth in rights fees is expected to cool somewhat, all the experts say the demand for live events--viewers don't DVR them and skip the commercials--remains high.
Second point - The core message of selling golf to television has always been: We might not deliver NFL-like ratings, but we deliver an upscale audience that spends money. Marketing golf has as much to do with selling the quality of the audience to advertisers as it does with selling the quality of the players to that audience.
The Future Of Golf TV (Golf.com)
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