How UGG proved the haters wrong and became one of the most popular shoe brands
"These Australian sheepskin boots made their way stateside years ago and we were sure they were just a phase, but some ladies refuse to pack them away. We know they’re comfortable, but they’re so damn ugly!" The website bemoaned.
Yet shortly after, sales jumped up again – even if the shoes are often widely mocked.
As footwear expert Megan Cleary told Racked, "UGG is a brand that is never going to die."
UGG has managed to stay relevant — and ubiquitous — by being comfortable, rather than fashionable.
(Yahoo.com)
No comments:
Post a Comment