Ten Mistakes That Can Kill A Luxury Car Company
9.) Cheapened Materials And Build Quality
If your products begin to become less reliable, your titanium trim ends up replaced with poorly-coated plastic, and your hand-stitched leather gets dropped in favor of cheap leatherette, your customers will notice. They will not be pleased. There’s no room to drop the ball in quality when a competitor at the dealership next door offers better for less.
Complete list (Jalopnik.com)
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