The GREAT Debate: Is Maserati In TROUBLE?
For years the iconic Italian sports car manufacturer underwent some seriously tough times and it seemed as though it was about to be done for in the 1980s and 1990s. Then, it had a bit of a comeback and it returned to the US market.
While I would argue the products aren't best-in-breed, they are good picks if all you care about is standing out from the pack, emotion and sound. Buyers based in the New York Tri-State region and SoCal can't seem to get enough of the GranTurismo and newer Ghibli. But, sales of the Ghibli have started to show signs of slowing down.
Next up is the all-new Levante luxury sport-utility vehicle but, if you ask me, its design is a bit of a let down. If it looked more like the Maserati concept called the Kubang I think the brand would have struck a chord with many buyers; however, it looks a bit sloppy and the antithesis of slick in its execution. Instead of having a modern, Italian flare, it appears ungainly and rather harsh. What happened to the sensual designs that come from Italy?
Now the latest word is that the Alfieri, which was adored and admired by many, is being kept quiet. Is the project being delayed? Has it been killed off? What gives?
There's a chance the company is trying to go for an element of surprise as the media has been relatively spoiled when it comes to leaked information or gentle guidance, there's also a chance that the brand is in trouble.
(AutoSpies.com)
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