How Skylar Diggins is building a brand that transcends the WNBA
Diggins has a jock's cool disposition, so when she smiles, it's
transformative, like a ray of light passing through stained glass. In
person, she is disarmingly beautiful, with hooded eyes, Ginsu knife --
sharp cheekbones and the kind of lips people pay for in Beverly Hills.
None
of this has anything to do with Skylar Diggins the athlete -- the
25-year-old point guard who was shooting 45 percent from 3-point range
before tearing her ACL last year, the terrifying competitor who once
told her alumni magazine: "I lead with fear, not love." But it is
certainly relevant to Skylar Diggins the brand. Since signing with Jay
Z's Roc Nation in 2013 -- she's the sports agency's only female client
-- she has done deals with the likes of Nike and BodyArmor, posed in Vogue and Sports Illustrated's swimsuit issue and twerked on MTV's Wild N' Out.
She's an advertiser's dream, the kind of celebrity who tests off the
charts on public opinion surveys. "She's relatable. She's cool. She's
relevant," says Michael Yormark, the president of Roc Nation. "She's
incredibly marketable."
(ESPN.com)
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