A shiny new hospitality
ticket called The Players Club provides a “super premium” experience
not previously available during tournament week at TPC Sawgrass. Among
the accouterments at one’s disposal inside the 70,000-square-foot
clubhouse are an endless array of five-star food from chefs flown in for
this week, bottomless adult beverages, access to manicurists and
concierges, a $500 merchandise credit and Q&As with anyone from
commissioner Tim Finchem (or former commissioner Deane Beman), to NBC
analyst Gary Koch, to one of the tour’s rules officials. All it will
cost you for the week is a cool $5,000.
It
is also another example of the PGA Tour’s flagship event attempting to
replicate the gold-standard of hospitality experiences in golf, the
Masters, which in 2013 unveiled golf’s snazziest VIP treatment for the
well-heeled and connected, Berckmans Place.
(GolfDigest.com)
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