Tuesday, May 17, 2016

The Reason Makes A Lot Of Business Sense

Why Doesn’t NASCAR Retire Numbers Or Take Away Wins?

Why Doesn’t NASCAR Retire Numbers?

When Richard Petty left NASCAR, Dale Earnhardt passed away and Jeff Gordon announced his retirement; NASCAR fans all asked whether or not NASCAR was going to retire their iconic numbers. While the argument to do so was strong in each scenario, NASCAR ultimately decided not to take any action in all three scenarios. Tuesday night on MRN France explained why NASCAR doesn’t retire numbers.
The teams build a lot of their value around that number. Richard Childress is a good example. He’s got a lot tied to Richard Childress Racing with the 3. We’re inclined not to do that.
Basically NASCAR’s stance here is that the numbers are the brand for the teams and NASCAR taking away those numbers could potentially hurt the teams and in the end the product.

(BeyondTheFlag.com)

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