Why the Mustang Sells So Well in Europe, and What US Automakers Don’t Get
What it is that most American automakers don’t get and what they can
learn from this example? European customers are not interested only in
small, sophisticated four-cylinder cars. They want big, cool American
cars they know from the movies. They just don’t want them to look
completely terrible on the inside, and they won’t live with the rear
axle on a sports car.
(TheTruthAboutCars.com)
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