What Is The Difference Between Food Trends And Food Fads?
According to the biweekly business
magazine, trends are identifiable and explainable. For example, it’s no
secret that soda sales have declined over the past few years in the
U.S., due in part to an increase in warnings regarding sugar and
artificial sweetener consumption. As a result of these numbers, multiple
brands have entered the category, offering more-nutritious alternatives
(think: different types of flavored waters, such as coconut, maple and
watermelon). These products pick up steam slowly and are consistent with
lifestyle trends, such as pledges to consume healthier foods and
beverages. Yes, that officially makes kale a “food trend” as well.
On the other hand, food fads are unpredictable and often take the
market abruptly and by storm. These typically one-off items gather hype
in a matter of weeks or days — sometimes even hours — through word of
mouth, the internet and/or various social-media channels. These items
may attract viral attention and long lines but are characterized by a
brief shelf life that may see them linger around for a little while
before fading into obscurity. You won’t find anyone waiting patiently at
the crack of dawn for a Cronut anymore (though, in all fairness, that
particular fad has somewhat transcended time).
(FoodRepublic.com)
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