Famed 'Be Like Mike' Gatorade ad debuted 25 years ago
Aug. 8, 1991.
Twenty-five years ago, one of the most famous
commercials of all time debuted: Gatorade's "Be Like Mike." Fans of a
certain age are probably already hearing the jingle in their head. While
the commercial is famous, the story of how the spot came to be isn't
told as much. But it's just as good as the commercial itself.
Executives
at Gatorade, then owned by Chicago-based Quaker Oats, were
head-over-heels for good reason -- they'd just stolen their hometown
star from Coca-Cola, fresh off his first championship. Quaker paid a
hefty price to land Michael Jordan -- a 10-year, $13.5 million deal and
the promise that he would be the beverage's only endorser.
(ESPN.com)
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