This is Why Tesla Doesn't Need to Advertise
"A lot of companies get confused, they spend money on things that don’t actually make the product better," said CEO Elon Musk
So naturally, instead of producing traditional advertisements to sell
cars (like commercials and billboards) Tesla takes a more unconventional
approach and lets their fans do it for them. After all, why spend money
on a commercial when fans make their own professional-grade videos
for you? Customers have also posted hidden camera clips of themselves
wowing their passengers with the P90 Ludicrous Mode—all Tesla had to do
was share them across social media. There’s even a man in Arizona who
gained national attention for renting out his Model S as a hotel for $85 a night, something which Elon Musk probably wouldn't have even thought of to do.
Their customers may spread the word for them, but Tesla still makes
strategic business moves. Most recently, the brand partnered with Radio
Flyer to sell one-seater Model S toy cars so kids can fall in love with the car before they’re even able to legally drive. The company also revamped their customer referral program, which offers the chance to win a Ludicrous P90D Model X and a private tour of SpaceX.
(JustLuxe.com)
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