Hot Toyota Gazoo sub-brand poised to rival Mercedes-AMG and BMW M
Gazoo Racing motorsport arm has already produced hot models for the Japanese market; a faster Yaris could be on the way
Toyota is considering transforming its Gazoo Racing motorsport arm into a performance road car brand to rival the likes of BMW M and Mercedes-AMG.
In addition to co-ordinating Toyota’s international motorsport
activities in, for instance, the World Endurance Championship and World
Rally Championship, Gazoo Racing fettles road cars that are sold on the
Japanese market. It sells limited-edition machines under two banners:
GRMN (Gazoo Racing Masters of Nürburgring) and G’s.
Koei Saga, the boss of both Gazoo Racing and Toyota’s powertrain
division, said it “is my intention” to increase Gazoo’s presence in road
car markets other than Japan to promote the link between its racing and
road car activities.
He said: “In Europe, the challenge is bigger because we have more
competitors here, and it is also an issue of cost. However, I am very
much working on that so we can have a brand like the M brand.”
(AutoCar.co.uk)
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