Porsche pockets $17,250 profit on every vehicle
Porsche’s profit machine, already humming, just shifted up.
The Volkswagen AG brand delivered 238,000 vehicles last year and
posted an operating profit of 3.9 billion euros ($4.1 billion), up 14
percent from 2015. Put those numbers together and it’s on pace to net
about $17,250 a vehicle, up 9 percent.
Its Teutonic peers don’t have nearly as much profit punch. Daimler AG
pocketed about $5,000 a vehicle last year, roughly the same margin BMW
AG has been managing. Part of the money magic is simply price. Porsche
doesn’t make cheap cars. Even luxury players like Mercedes occasionally
offer more pedestrian versions at narrower margins to get aspiring
buyers into the family. And make no mistake, Porsche customers are
paying a premium for the brand’s reputation.
(AutoNews.com)
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