This Is A Very Good Question

Fleishik's Raises the Question — Is a Deli a Deli If it Doesn't Serve Rye Bread?

Update! Eric Greenspan has responded to the rye controversy:

"Agreed. A deli is not a deli if there isn't rye bread. And that was initially the point. The fact that we are doing something new is exactly why I omitted the rye bread. It's not the deli of your childhood but a sandwich shop that displays the beauty of Jewish food in more depth than meat on rye. But if everyone wants rye, then rye it is. Give me time to find a kosher source."

 (LAWeekly.com)