Tuesday, April 11, 2017

If You Can't Beat 'Em, Join 'Em?

Porsche, Bentley synergies can help VW Group 

The VW-owned brands, along with the Bugatti supercar marque, are looking to share costs across a wide spectrum of activities and will achieve annual savings of 100 million euros ($106 million) starting next year, Porsche CEO Oliver Blume said.

There are 14 cross-disciplinary teams exploring where costs can be shared, said Blume, who heads VW's new Sport/Luxury group, which coordinates the three brands' activities in order to boost savings.

"It is a wide-ranging plan that is highly detailed and thought out," Blume said. Synergies could be found in development work, components, cooperating on financial services, joint sales structures, as well as production and quality assurance, the Porsche chief told reporters at the sports-car maker's annual press conference here last month.

(AutoNews.com)

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