Nissan Has Turned its Back on NISMO, And That's a Damn Shame
The brand needs a total overhaul of their once outstanding enthusiast car offerings.
NISMO, the performance arm of Nissan, is in a rut. Right now, NISMO offers a branded upgrade package for four of its parent brand's models: the 370Z, GT-R, Juke, and now, the Sentra. There was a time when Nissan's performance badges meant something significant, a time when the 300ZX Turbo was a blinding rocket of a car, a time when the Sentra SE-R Spec V was the best kept secret in economy sport compacts, a time when Skyline GT-R existed. Et cetera, et cetera.
Those times appear to be long gone, and Nissan—the manufacturer of the top-selling SUV in America (that'd be the Rogue)—seems to be treating the NISMO badge with a disregard that would suggest a good enthusiast car is no longer worth the effort.
(TheDrive.com)
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