They're Making It Because There's Somone Who'll Buy It

The Rolls-Royce Sweptail Cost HOW MUCH? You Won't Believe It Until You See It . . . . .

The BMW-hosted Concours d'Elegance held in Italy at Villa d'Este is usually a big-time event; however, it seems that this year was relatively quiet.

Really, the only news came from Rolls-Royce and BMW.

That's it.

Maybe it had something to do with Jim Glickenhaus too busy fielding a team racing around the Nürburgring, or a year without any Zagatos. Long story short, the Roller announcement was a blockbuster. That's because it does two things:

1) It's the signal of a new era for Rolls-Royce as the company says it may begin exploring doing more one-off project cars, like the Sweptail; and,

2) The Sweptail now is thought to be the most expensive new vehicle produced. While there hasn't been an official dollar amount tagged to the project, the rumors swirling around Lake Como seem to indicate $12.8 million for the four-year project car.

(AutoSpies.com)