Friday, June 23, 2017

Another Casualty Of Healthy Liviing

Bye Bye, Butterfinger

Americans are increasingly snubbing sugar, and Nestle (+0.43%) is taking note. As the Swiss company looks to shift to a healthier portfolio, it may shed its sweeter U.S. segments to cut costs amidst sluggish global sales.

In the U.S. confectionery market, Nestle only holds an 8.4% market share—as in—it’s probably time to bid adieu to Butterfinger, Baby Ruth and other childhood favorites.

Luckily for us, Nestle doesn’t plan to sell its signature Toll House brand, so our beloved chocolate chip cookies are safe (for now).

(BroBible.com)

No comments:

Post a Comment