Lace ‘Em Up
Yesterday, Nike upped the ante on Under Armour and Adidas by launching its Direct Consumer Offense. It sounds alarming, but we assure you, it’s a good thing.
The $88 billion
athletic brand is looking to boost digital sales by streamlining mass
product customization and speeding up lead time to delivery. And it’s
all to meet the fast-changing insatiable tastes of Nike’s favorite
person—you.
In doing so, it will remain laser-focused on the 12 cities that Nike believes will drive 80% of growth until 2020.
Here’s the catch: it’ll be dropping 1,400 of its 70,000 employees along the way.
(BroBible.com)
No comments:
Post a Comment