Washed up, beaten down, kicked to the curb. Sprint’s
(+0.61%) feeling like that framily friend no one wants to hang with.The fourth-largest telecom company is now offering as many as five free lines of service for one year to Verizon customers in a last-ditch, digital effort to gain some street cred.
But is it too little too late? Sprint’s $2 billion bottom line feels concerningly small when compared with its $40 billion debt load. And the pressure remains real to either finagle a merger with T-Mobile or quickly work its way out of the four slot.
If “free” doesn’t win you subscribers, not sure what will.
(BroBible.com)
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