Now in its fourth season, there's no end in sight for the Dodgers' TV blackout
There is no end in sight to the dispute between DirecTV and Charter Communications, which inherited the mess when it bought Time Warner Cable. (Charter sells cable service under the Spectrum brand name.)
This is the fourth season of the Dodgers’ television blackout. The team has won the National League West
in each of the previous three seasons. Meanwhile the team-owned
SportsNet LA channel that carries the games has been unavailable in
millions of homes in Southern California that don’t have Spectrum.
How many fans switched to Spectrum in April and May after the 10-game KTLA package?
Charter won’t say.
Charter
is pitching Spectrum as the only place to see the Dodgers — “No
Spectrum? No Dodgers!” — in its advertising. Are there a lot of Dodgers
fans that have not switched?
Yes. The KTLA broadcasts
were seen in an average of 105,000 DirecTV households and another 20,000
AT&T U-Verse households — in sum, half again as many households as
see an average SportsNet LA broadcast. (AT&T is the parent company
of DirecTV.)
Until DirecTV loses a critical mass of subscribers
because it does not air the Dodgers, industry analysts say, there is
little incentive for the company to pay Charter for the right to carry
SportsNet LA.
So none of those Dodgers fans have complained to DirecTV about missing their team on TV?
Sure
they have. They might even threaten to switch to Spectrum. But, whether
the fans do not actually want to deal with the hassle of changing
providers, or whether DirecTV persuades them to stay by giving them free
NFL Sunday Ticket or other goodies, the bottom line is that too few
have switched to affect DirecTV’s bottom line.
How did the Dodgers get into this mess?
Time
Warner Cable agreed to pay the Dodgers a record $8.35 billion over 25
years in exchange for the exclusive right to sell SportsNet LA to other
cable and satellite providers. But no carrier besides TWC and Charter
agreed to carry SportsNet LA, with DirecTV the most prominent outlet to
just say no.
Are the fans stuck with this contract for the
next 21 years? Are the Dodgers exploring how they can modify the deal,
or walk away from it in search of a deal that would end the blackout?
The
Dodgers say it’s premature to conclude this deal doesn’t work if
DirecTV won’t negotiate in what the team considers good faith.
(LATimes.com)
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