Bark’s Bites: The Focus RS Is Dead, and Dealers Are to Blame
[W]e know that Ford has already decided to pull the plug on the RS,
and they’re gonna send it off with a limited-edition run of 1500 cars
with the RS2 package and a Quaife LSD (something the car has always
desperately needed). But why? Why did a car that American hot hatch
enthusiasts have been craving for decades see such a short existence in
the States?
Ford dealers. Duh.
So what did Ford dealers do? They fucked it all up.
They refused to allow test drives of the car. They put them behind
velvet ropes, right next to the 2016 GT350R that’s been sitting
untouched since Day One. They treated anybody under the age of 40 who
was interested in one like they had leprosy. And then, of course, they
asked for additional dealer markup, sometimes as much as $10,000 — and
when the market balked at their asking price, they stood firm like the
musicians on the deck of the Titanic, playing the requiem mass for their
floorplan loans.
In fact, a quick search of online third party sites shows that there are still dealers asking for as much as $20,000 above sticker price for Focuses that are getting damned close to celebrating a birthday.
(TheTruthAboutCars.com)
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