Wednesday, October 11, 2017

Nice Response, Acura

Buyers Are Getting Massive Discounts On The Acura NSX

The NSX has been out for a while and despite the long gestation time and hype, it turns out the car is actually pretty damn awesome. It’s not the same as the original NSX, but it’s not supposed to be. What it is is a “bargain” hybrid supercar, especially compared with the likes of the Porsche 918 and McLaren P1.

Not only are some Acura dealers offering $10,000 or more off the MSRP, there is a forum thread where one NJ dealer is advertising an insane $44,800 discount on a brand new 2017 NSX.


Update: Here’s what the folks at Acura had to say about this:
The NSX is a made-to-order vehicle, but in some cases, dealers have ordered inventory units, especially early in production, to showcase front-and-center in their dealerships. Most new buyers are special ordering NSXs to their unique, individual taste, opting to wait for a custom build rather than purchase a unit from inventory. In addition, many of these customers are visiting the Performance Manufacturing Center in Ohio to witness and participate in the build of their custom car.
In certain cases, we’ve provided lease and financing assistance to our dealers to help them find homes for inventory units. Ultimately, we want NSXs on the road, as there’s no better way to build awareness for the car or the brand. We remain incredibly happy with how the NSX has been received by our customers.
(Jalopnik.com) 

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