The Story Behind Audi's Four-Ring Logo
It's all about the Auto Union.
The four rings represent four different automakers that merged in 1932
to create what was then called the Auto Union. The oldest of these
automakers, Horch, was founded in 1899 by German engineer August Horch.
Soon after, Mr. Horch left his namesake company to form a new automaker,
Audi, which also got a ring in the logo. Side note: "Horch" is very
close to the German word for "listen;" "Audi" is the Latin translation
of the verb.
(Road&Track.com)
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