Monday, January 22, 2018

This Is A Great Analogy

Christian von Koenigsegg on tires, record speed and watchmakers 

We talk to the man himself at the Detroit Auto Show. 

When asked about the future of the auto industry, Koenigsegg seemed surprisingly confident that his cars will have a market in the future. "Look at the watch industry," he said. "In the '70s, digital watches came in and nearly cleaned out mechanical watches. But there are still watchmakers around." His point is that the market has shifted, but there will always be a customer base for a premium product. "Some people just prefer to wind a watch themselves."

(AutoBlog.com)

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