One unique aspect of the Park Place Select service is that it
offers unlimited flips, or vehicle switches, and the price includes
pickup and delivery in the DFW metropolitan area, Evans said.
For
$895 a month at the Prime tier, subscribers have their choice of
popular vehicles from Mercedes, Lexus, Volvo, Jaguar and Land Rover that
come with insurance, maintenance and unlimited mileage.
The vehicle choices represent a mix of sedans, crossovers and
SUVs, and subscribers can pick one using a smartphone application
developed in partnership with Atlanta-based Clutch Technologies, which
also supports the Flow and Porsche programs.
"The pricing
that we have reflects all those elements and I think is very well in
line with what would be the typical cost structure of one of those
vehicles," Evans said.
Climbing up to the $1,395 payment at
the Prime level brings higher-end vehicles from those manufacturers plus
an entree into the Porsche brand with the Macan crossover.
The
highest Premium tier at $1,795 gives subscribers access to the Maserati
Ghibli sedan, Levante crossover, AMG models from Mercedes, two
additional Porsches and the Range Rover Sport and Velar.
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