Rolls-Royce hosts first ‘Cars and Cognac’ event in the U.K.
Rolls serves up something classier than coffee, of course
"The 'cars and cognac' meet demonstrated the wonderful spirit of our
customers as well as their deep passion for the brand," said Julian
Jenkins, regional director for Rolls-Royce
Motor Cars. "This evening was reflective of the rich dialogue between
Rolls-Royce and its patrons; a truly unique and extremely rare
relationship, one which we are privileged to nurture."
The evening borrowed heavily from California car culture, where cars and
coffee meet-ups can see anything from slammed economy cars, customized
muscle cars, or hyper-cars with multimillion-dollar prices gather at the
same place. Of course, very few — i.e. none whatsoever — have featured
cognac tastings conducted out of a customized Rolls-Royce-endorsed
picnic basket. That's correct, a sommelier stationed at the tail-end of a Phantom sedan
was handing out quaffs of fine cognac courtesy of an official
Rolls-Royce Picnic Hamper. This is a thing, and you know you want one.
The event was held at the Soho Farmhouse, a member's only club located
on a 100-acre property in Oxfordshire, approximately two hour's drive
northwest from central London.
On its homepage, Soho Farmhouse details its indoor and outdoor pools,
multiple club rooms for special events, tennis courts, horse stables,
football pitch (that's soccer for you silly Americans), and the
intriguingly named Electric Barn Cinema. The entry-level membership,
called Local House, with access only to the Soho Farmhouse facility,
starts at about $1,700 at current exchange rates. To have access to all
Soho House properties around the globe, the price runs around $2,200
(depending on whether your membership application is accepted).
Invitees were invited to stay on the premises, or have the option of being whisked home in a chauffeur-driven Rolls-Royce.
(AutoBlog.com)
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