VW Group plan puts Porsche in charge of a 'super-premium' division
It will coordinate efforts at Audi, Bentley, Bugatti and Lamborghini
An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle.
VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche,
within its own house, wants to reduce expenditures by $2.3 billion per
year over for four years, the savings already earmarked for improving
internal processes like R&D and production. Having Porsche share
those gains as well as lead development of platforms, components and
future-tech strategies for the sister sports car brands could benefit everyone.
(AutoBlog.com)
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