What Is The Difference Between Food Trends And Food Fads?
According to the biweekly business
magazine, trends are identifiable and explainable. For example, it’s no
secret that soda sales have declined over the past few years in the
U.S., due in part to an increase in warnings regarding sugar and
artificial sweetener consumption. As a result of these numbers, multiple
brands have entered the category, offering more-nutritious alternatives
(think: different types of flavored waters, such as coconut, maple and
watermelon). These products pick up steam slowly and are consistent with
lifestyle trends, such as pledges to consume healthier foods and
beverages. Yes, that officially makes kale a “food trend” as well.
On the other hand, food fads are unpredictable and often take the
market abruptly and by storm. These typically one-off items gather hype
in a matter of weeks or days — sometimes even hours — through word of
mouth, the internet and/or various social-media channels. These items
may attract viral attention and long lines but are characterized by a
brief shelf life that may see them linger around for a little while
before fading into obscurity. You won’t find anyone waiting patiently at
the crack of dawn for a Cronut anymore (though, in all fairness, that
particular fad has somewhat transcended time).
(FoodRepublic.com)
Friday, July 8, 2016
Build Bridges, Don't Burn 'Em
With that said, don’t underestimate the value of your [network]. They are highly connected, accomplished veterans in their industry. Focus on building relationships with them that will go on long after you graduate. You never know where your most valuable advisor, partner, investor or client is going to come from.
[W]hat I see time and again is most of them don’t realize how many opportunities are out there and available to them. The world is a lot bigger than you think, so think bigger and aim higher.
(BroBible.com)
[W]hat I see time and again is most of them don’t realize how many opportunities are out there and available to them. The world is a lot bigger than you think, so think bigger and aim higher.
(BroBible.com)
CSUN Is Home To 1 Of The Most Iconic Movies Scenes Ever
Thursday, July 7, 2016
Did You Know - Fish Eggs Edition
What Are The Different Types Of Fish Eggs In Japanese Cuisine?
Tobiko (flying fish roe)
Tobiko (flying fish roe)
- Perhaps the most recognized among the different varieties is tobiko, flying fish roe. Ranging from 0.5 to 0.8 millimeters in size, the naturally red-orange eggs have a mild smoky or salty taste, with a note of sweetness and an especially crunchy texture. Tobiko can be infused with other natural ingredients to change its color and flavor. Common variations include squid ink to make it black, yuzu to make it yellow, beet to make it red and wasabi to make it green. In addition to adorning maki rolls (such as California), tobiko is often eaten as sushi or sashimi, where it can be served in a cucumber cup or avocado half.
- Often confused with tobiko by the untrained eye, masago consists of eggs from the capelin, a fish in the smelt family. Masago is similarly colored to tobiko, but the eggs are visibly smaller and the mouthfeel somewhat different — masago is not as pleasantly crunchy. The taste is similar, though masago can be slightly more bitter. Sushi restaurants have been known to substitute masago for tobiko, sometimes trying to pass off the former as the latter. Why? “Tobiko is a lot more expensive,” explains Masashi Ito, head chef of New York’s Sushi Zo, currently one of the city’s hottest restaurants. He adds that both “masago and tobiko are mostly used for decoration” in high-end sushi restaurants. You won’t find too many upscale places serving these pieces on their own.
- Ikura is notably larger than both tobiko and masago, and its appearance can accurately be described as “small orange balls.” It is gooey in texture and quite delicate — handle an egg with a little too much force and you risk puncturing it and spilling briny, slightly sweet liquid. Chef Ito receives his ikura frozen from Alaska and cures it with salt to preserve it. He serves the delicacy fresh, however, when it is in season in May and June. Ikura is most often consumed while wrapped in crisp seaweed on top of sushi rice, though it can also be enjoyed as sashimi and is the only one of these three types of roe to have a culinary presence outside of Japanese cuisine. Salmon roe can be substituted in lieu of more traditional — and extravagantly expensive — black “caviar,” and it is served with blinis and sour cream in several countries, including the U.S.
They're Not Just Fears, But Nightmares
A golfer's 13 worst fears
The Shanks
- Forget the heart-rending sight of your ball violently rocketing from its resting place at a 45-degree angle. The shanks are terrifying because of the aftershock: After you've had one lateral run-in, an inescapable anxiety sets in that said shank will return, turning every iron and wedge shot into a panic attack. Good times!
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