(Jalopnik.com)
Thursday, October 12, 2017
Where There's Smoke . . . . .
Up in Smoke
As soon as next month, TV screens will light up with ads that state the obvious: cigarettes are “intentionally designed” to be addictive. But this isn’t your typical PSA. Large tobacco companies like Altria and British American Tobacco will be behind the campaigns.
No, the guerrilla marketing tactics of Big Tobacco haven’t stooped to “reverse psychology”…yet. The ads are mandated as part of a two-decades-old DOJ lawsuit, which took aim at tobacco companies for misleading advertising.
And now, they’re paying up.
The 30-to-45 second ads will run five days a week, for a full year, across networks like ABC, CBS, and NBC…and the full campaigns could cost Altria and British American up to $31 million each (talk about a self-inflicted wound).
Good thing these companies have just the thing to take the edge off.
Disclaimer #1: Cigarettes are intentionally designed to be addictive.
Disclaimer #2: Neither Altria nor British American paid for this article.
(BroBible.com)
As soon as next month, TV screens will light up with ads that state the obvious: cigarettes are “intentionally designed” to be addictive. But this isn’t your typical PSA. Large tobacco companies like Altria and British American Tobacco will be behind the campaigns.
No, the guerrilla marketing tactics of Big Tobacco haven’t stooped to “reverse psychology”…yet. The ads are mandated as part of a two-decades-old DOJ lawsuit, which took aim at tobacco companies for misleading advertising.
And now, they’re paying up.
The 30-to-45 second ads will run five days a week, for a full year, across networks like ABC, CBS, and NBC…and the full campaigns could cost Altria and British American up to $31 million each (talk about a self-inflicted wound).
Good thing these companies have just the thing to take the edge off.
Disclaimer #1: Cigarettes are intentionally designed to be addictive.
Disclaimer #2: Neither Altria nor British American paid for this article.
(BroBible.com)
Wednesday, October 11, 2017
Nice Response, Acura
Buyers Are Getting Massive Discounts On The Acura NSX
The NSX has been out for a while and despite the long gestation time and hype, it turns out the car is actually pretty damn awesome. It’s not the same as the original NSX, but it’s not supposed to be. What it is is a “bargain” hybrid supercar, especially compared with the likes of the Porsche 918 and McLaren P1.
Not only are some Acura dealers offering $10,000 or more off the MSRP, there is a forum thread where one NJ dealer is advertising an insane $44,800 discount on a brand new 2017 NSX.
Update: Here’s what the folks at Acura had to say about this:
The NSX has been out for a while and despite the long gestation time and hype, it turns out the car is actually pretty damn awesome. It’s not the same as the original NSX, but it’s not supposed to be. What it is is a “bargain” hybrid supercar, especially compared with the likes of the Porsche 918 and McLaren P1.
Not only are some Acura dealers offering $10,000 or more off the MSRP, there is a forum thread where one NJ dealer is advertising an insane $44,800 discount on a brand new 2017 NSX.
Update: Here’s what the folks at Acura had to say about this:
The NSX is a made-to-order vehicle, but in some cases, dealers have ordered inventory units, especially early in production, to showcase front-and-center in their dealerships. Most new buyers are special ordering NSXs to their unique, individual taste, opting to wait for a custom build rather than purchase a unit from inventory. In addition, many of these customers are visiting the Performance Manufacturing Center in Ohio to witness and participate in the build of their custom car.
In certain cases, we’ve provided lease and financing assistance to our dealers to help them find homes for inventory units. Ultimately, we want NSXs on the road, as there’s no better way to build awareness for the car or the brand. We remain incredibly happy with how the NSX has been received by our customers.(Jalopnik.com)
Never Forget Your Roots
Pepsi Fizzles Out
With any good sugar high there’s always a crash—PepsiCo’s (+0.19%) North America business reported quarterly sales ($5.3 billion) down 3% and profit down 10%. The reason? It didn’t spend nearly enough time (or $$) promoting Pepsi and Mountain Dew.
That’s because Pepsi’s been chasing consumers’ preferences for healthier options. The dynamic low-sugar duo of its LIFEWTR and sparkling lemonade brands took center stage over the company’s flagship sodas.
And it wasn’t wrong to make the switch—U.S. soda demand has fallen about 1% each of the last three years. But this quarter’s poor performance reminded Pepsi: don’t neglect brands that account for 12% of your revenue.
(BroBible.com)
With any good sugar high there’s always a crash—PepsiCo’s (+0.19%) North America business reported quarterly sales ($5.3 billion) down 3% and profit down 10%. The reason? It didn’t spend nearly enough time (or $$) promoting Pepsi and Mountain Dew.
That’s because Pepsi’s been chasing consumers’ preferences for healthier options. The dynamic low-sugar duo of its LIFEWTR and sparkling lemonade brands took center stage over the company’s flagship sodas.
And it wasn’t wrong to make the switch—U.S. soda demand has fallen about 1% each of the last three years. But this quarter’s poor performance reminded Pepsi: don’t neglect brands that account for 12% of your revenue.
(BroBible.com)
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