Why Volvo races, and what it means for us
Volvo Enters The World Touring Car Championship, We Win
It's important to understand that the Swedes have a wholly different view of performance than our horsepower-and-hole-shot frame of reference. Hans Bååth (pronounced "boat"), Polestar's marketing director, said, "These cars should take you to everywhere you want to go, and you should be able to utilize the performance 365 days a year, not just, 'Now I'm brave enough to push the button.'" When we asked for a clarification that an American mind could quickly comprehend, he said, "I'm going to be faster on Angeles Crest in my Volvo than in your Hellcat on a rainy day."
(AutoBlog.com)
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