Awful CFP semifinal ratings show sport still lacks common sense
College Football Playoff executives said they were going to change the paradigm of New Year's Eve in America and instead Americans changed the paradigm of the College Football Playoff.
Many of them didn't watch.
There are 12.5 million reasons why 12.5 million fewer people tuned into the first semifinal game this year than last. There's another 10 million why they didn't watch the second one.
The most obvious is that they moved the games from New Year's Day to New Year's Eve and then told their customers to deal with it.
It was an act of arrogance, of course, but also ignorance because the bubble in which these suits exist doesn't lend to interaction with folks who have jobs that don't take place in corner offices, you know, places where "just stream it on your smart phone" isn't an option.
You move an event from a national holiday synonymous with the sport to the middle of a workday for many and this is what happens – ratings drop as much as 45 percent. Double that by placing a second game on a night with endless entertainment options and longstanding traditions and you're completely spitting in the face of many of your fans.
(Yahoo.com)
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