Aerosmith earned more money from Guitar Hero than from any of their albums. (article)
Activision says Guitar Hero: Aerosmith has earned the band more
royalties than any of their albums. Activision chief executive Bobby
Kotick was quoted by MTV Multiplayer at the company’s analyst day as
saying that the band is enjoying more than just exposure to new fans and
renewed interest of loyal rockers thanks to the videogame tie-in.
“[Their] version of Guitar Hero generated far more in revenues
than any Aerosmith album ever has,” Kotick said. “Merchandising, concert
sales, their ability to sign a new contract [have] all been
unbelievably influenced by their participation in Guitar Hero.”
(CavemanCircus.com)
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